|
|
Seagull Advertising
 |
| Seagull Advertising is most competent digital marketing agency in Mumbai & Pune that helps brands by meaningfully engaging consumers through an effective digital mix, powerful content and unique engagement ideas. |
Join Group |
|
|
|
|
|
|
|
|
| How a strategy called AECCC can boost your Digital marketing |
| Digital Marketing is the buzzword in the advertising industry these days. With the digital consumers growing exponentially with time, marketers are pushing to integrate innovative, interactive and engaging Online marketing and Website marketing strategies and campaigns with Traditional marketing to engage with their consumers in revolutionary ways. But when such innovative marketing strategies are backed my proven strategies formed out of years of research and practice, the results can be phenomenal!
David Rogers, the executive director of the Centre of Global Brand Leadership at the illustrious Columbia Business School in NewYork, has formulated one such strategy called the AECCC strategy. It is a 5-step process which stands for Access, Engage, Connect, Customise and Collaborate. This strategy is an excellent approach to strengthen your brand using the online platforms. The first step begins with Access, which means being present where your consumer is. This means establishing presence on the various online platforms where your consumers tend to visit. Second step is to consistently provide appealing content to the consumer which they actually want to consume, so that they stay Engaged. Third step is the extension of its predecessor. You should not only send out interesting content but also find a way to make it an interactive experience so that you can Connect with your audience. The fourth step involves adapting to your audience’s needs by Customising your offerings to its needs. Once you have accomplished gaining the attention of your consumer, the last step is all about involving the consumer in the strategy formation process and Collaborating with them to get the best results out of the Online marketing strategy. Creating platforms to co-create with the consumers can unleash humongous potential and result in unbelievable results.
Seagull Advertising is one such Digital Marketing agency based in Pune and is probably the only digital marketing service provider that has the AECCC as an inherent motto in its strategy formation process. The agency has a team of veterans who are experts in Online Marketing. Having worked on a variety of brands and having successfully delivered on different objectives, they have developed an astute understanding of developing breakthrough strategies.
AECCC is a strategy that can help you get the best out of your business objectives whether it is to drive sales or build impeccable products and services. Make it a point to employ this strategy in your digital approach if you want to achieve the desired business and marketing goals.
For More Detail Visit: http://www.seagulladvertising.com/ |
|
|
|
| 2,595 Days Ago |
| 0 Comments |
| Comment On This Discussion! |
|
|
|
|
|
| RESULTS SPEAK WELL FOR YOUR HEALTHCARE BUSINESS, BETTER DOES MARKETING! |
| You think you are doing a kind deed by treating people’s diseases? Well of course you are! But do you think that is enough to consistently maintain the queues of patients to your hospital or clinic? Well of course not!
In this ever expanding world, the competition is growing by the second and only becoming fiercer. The possibility of getting lost amidst the burgeoning clutter of healthcare businesses is increasing with every passing day. Sure, your service and results do speak for your clinic by establishing trust in your patients’ minds, but when every other healthcare business around you is relying on the same factor how would you differentiate your business from the rest? How would the masses know that you are credible and effective enough? This is where Healthcare Marketing steps in.
Until recent times, the best medium of marketing in the healthcare business has been word-of-mouth publicity. Consumers tend to rely on their acquaintances’ references when it comes to choosing a doctor or a particular hospital or a clinic. It establishes a sense of credibility and trust in their minds that they would be treated well at the suggested clinic. But as the world around evolves, Doctors, Hospitals and Marketers around the world are reinventing the ways to stand out from the crowd. Business owners are using different marketing platforms ranging from Print, Outdoor to even Digital, to catch the eye of their potential consumers. So at a particular time, when some business is relying singularly on results, at the same time, there are other players who are aware of the fact that only results won’t attract patients, and they are employing latest marketing tricks to maintain the competitive edge and stay ahead in the game. But how are you supposed to know about the latest marketing trends when you are a healthcare business professional? This is the stage where you approach the marketing gurus; an Advertising agency, rather a Healthcare Advertising agency.
Advertising agencies compete in the business of staying abreast of the latest marketing trends, reinventing old trends and employing marketing strategies to meet their clients’ expectations. Although there are many advertising agencies that excel in the marketing industry, for a complex sector as Healthcare, it takes very unique brains to smell the latest trends, understand the consumer mindset and the ecosystem and employ the perfect strategies that would actually appeal to its consumers. Seagull Advertising is one such advertising agency in Pune which houses advertising industry veterans that have an acute sense of the Healthcare advertising sector. Having worked with a variety of healthcare clients and having delivered on objectives ranging from establishing a new brand and revamping an old brand to accomplishing revenue targets, they are perhaps Healthcare Marketing pundits in their own right.
To be ‘THE’ healthcare brand in the huge healthcare industry, businesses need to revamp their marketing communications to make it the best among others and to achieve this they need the Healthcare Marketing agency, that is the best among others!
For More Detail Visit: http://www.seagulladvertising.com/ |
|
|
|
| 2,595 Days Ago |
| 0 Comments |
| Comment On This Discussion! |
|
|
|
|
|
| BE A BRAND, NOT JUST A BUSINESS! |
| What is the difference? How does a Brand differ from a Business? Does it even make sense at all? Well, yes it does. According to Marty Neumeier’s book, The Brand Gap: “A brand is a person’s gut feeling about a product, service, or organization.” It is the emotional and psychological relationship between a company and its consumers. Asking for a ‘Bisleri’ when you feel thirsty, asking for ‘Xerox’ when you actually meant photocopies, calling a painkiller as ‘Crocin’, having a bowl of Maggi every time you get the munchies, and a few others like these are the epitomes of what happens to a business when it transforms into a brand! Marketing and your business can get you temporary revenue figures but Branding solutions can win you consumers for a lifetime.
In the marketing parlance, it is often said that when you want to sell your product, you have to market it, but when you want to win a consumer, it can only be achieved by portraying it as a Brand! This is the reason it is said that, ‘marketing is rational whereas branding is emotional’. Building your business into a brand is a deliberate and a meticulous process. It is about penetrating your potential consumer’s mind to such an extent that whenever your consumer feels like consuming a product in your product category, invariably and instinctively, yours is the name that comes to his mind and he is predisposed to consuming your product without even giving a thought to the competitor. It is about forming that emotional connect and that trust factor with your customer that they have no qualms over consuming your product. It is about instilling a sense of belonging and a feeling of pride in your consumer’s mind that they champion your product without you having to urge such publicity deliberately. It is all about making your Business speak for itself rather than making a proactive effort.
However, Branding requires an acute sense of the various factors affecting consumer behavior in order to make your campaign to work wonders and pull off the trick. An Advertising agency based in metros like Mumbai, Pune etc. can tap into the key insights to promulgate your business into a Brand; owing to the diversity of the populace of the cities, which enables them to understand consumer behavior holistically. Seagull Advertising, an Ad agency based in Pune, provides Branding solutions to its clients through its dedicated wing, the Brand Launch Centre.
Being a Brand is not just being an Enterprise, it is creating your legacy!
For More Detail Visit: http://www.seagulladvertising.com/digitech.html |
|
|
|
| 2,595 Days Ago |
| 0 Comments |
| Comment On This Discussion! |
|
|
|
|
|
| 10 reasons you need a well-planned Digital Marketing Strategy |
| Digital Marketing, although an intrinsic part of a marketing campaign in the West, is still a comparatively newer force in the advertising industry in India. The multinational advertising agency giants that have their presence in the metropolitan cities of Mumbai, Delhi and Bangalore have been quite proficient in integrating digital strategies with the traditional ones but the unconventional form of marketing still troubles the smaller marketers who aren’t able to derive the expected outcomes from the strategies. A major part of these ineffective strategies lies in the execution of unplanned, un-aimed strategies that don’t have a definite goal. Following are the 10 reasons why a well-planned Digitech marketing strategy is all you need to achieve the desired results:
1. Having a focused and well-planned digital strategy helps to have clear goals in terms of what you want to achieve online, which enables you to direct and utilise your resources to attain the goals and analyse the performance effectively.
2. You can know your online market share by having an elaborate digital marketing research process.
3. You risk allotting insufficient resources for the planning and execution stages of the strategy.
4. By getting to direct resources, you don’t risk losing out on potential consumer opportunities.
5. You can have an elaborate online customer value proposition which will help you to engage new and existing consumers and make them stay loyal.
6. Having a well-planned strategy enables you to maintain a consistent and unique voice in the communication, thus helping your consumers to identify your communication and know your brand.
7. A focused strategy enables for a more effective and seamless Traditional-Digital campaign integration.
8. You don’t risk wasting money and time and not achieving the desired goals.
9. You don’t risk lagging behind the competition.
10. It helps to get the basics right and then gradually improve the quality of digital campaigns over time.
A Digitech advertising agency like that of Seagull Advertising, which is an ad agency operational in Mumbai and Pune, has the competent inventory of skills required to formulate and execute well-planned, channelized, integrated and objective-focused online marketing strategies that can deliver on the desired results thus fulfilling the business goals and all the above mentioned targets.
For More Detail Visit: http://www.seagulladvertising.com/digitech.html |
|
|
|
| 2,595 Days Ago |
| 0 Comments |
| Comment On This Discussion! |
|
|
|
|
|
|
